alzeto
Information
Social Place
Alzeto is a social place — somewhere people come to stay rather than pass through. The brand had to feel soft enough to hang around in, and strong enough to survive being stickered onto everything.
Credits
Branding, merchandising and signage — Achille Ernoult
Categories
Branding, Merchandising, Signage
Overview
Identity, merch and signage for a social place where people come to hang out. A soft mark, sticker sheets and a purple that shows up everywhere.
A soft mark
Rounded, low contrast, no sharp corners. It sits comfortably on fabric, which is where most people meet it.
Purple everywhere
One colour carries the recognition. It runs across signage, sticker sheets and merch, so a fragment is enough to place it.
Signage
Wayfinding kept to a handful of plates, sized for reading while walking and mounted where hands already go.
Branding, merchandising and signage — Achille Ernoult
