St-Jacques
Information
Open seafood cuisine & wine garden bar
An open seafood kitchen with a wine garden attached. Two rooms, one name, and a brand that had to feel coastal without a single boat or anchor in it.
Credits
Branding — Achille Ernoult
Categories
Branding
Overview
Identity for an open seafood cuisine and a wine garden bar. Navy, a soft serif logotype, menus and a bag with a rose.
Navy and a serif
A soft serif logotype on deep navy. It carries the seafood side without illustration, which keeps the wine garden from feeling like an afterthought.
Menus
Menus change with the catch, so they were built to be reprinted weekly on one press sheet, with the layout doing the work instead of the paper.
The rose
A single printed detail on the bag, and the one place the identity allows itself an image.
Branding — Achille Ernoult
